Superlings was borne from the idea that we can make incredible beauty products in the UK that don’t need to exploit animals or the environment, and that don’t need to exploit our customer’s insecurities in our marketing.

That’s why we’re vegan and cruelty free. That’s why we plant trees every day and we’re completely carbon negative as a brand. And that’s why we’ll never tell you you need our products to be good enough or beautiful enough.